The Bench
Culture + Politics
OrganizationThe Bench is a new co-working space and social club for the next generation of leaders, creatives, and everyday citizens. It looks like a club, acts like a workspace, and moves like a family.

Strategy
My first brand meeting with The Bench kicked off with a quote from Charles de Gaulle: “Politics is too serious a matter to be left to the politicians.” It was an excellent tenant that set the tone for this brand — one that encouraged an eclectic range of color and type that works with striking film photography.










ProjectThe Bench
Contributors
Robyn Kanner
Eric Ziminsky
ClientMichka Bengio
Lauren Breuer
Sam Cohen
Noa Taieb