Applied Social Media Lab at
Harvard’s Berkman Klein Center


The Applied Social Media Lab is a home for technologists to reimagine social media for the public good. It’s an exciting venture for Harvard’s Berkman Klein Center because it’s giving industry leaders the freedom to built a better Internet.

In order to do this work, technologists have to ask hard questions — like, what does a more humane experience online look like? And how can social media center the public’s interest? Answering these questions unlocks the success of The Lab — and fittingly so, the question mark itself is what helms the brand identity.















Client Applied Social Media Lab at Harvard’s Berkman Klein Center

Creative Direction & Design Robyn Kanner
Partner Francesca Larson
Project Manager Maya Hutchinson, Deanna-Marie Norcross
Design Eric Ziminsky, Rae Roberts
Sweater Production Megan Mussari
Animation Laura Porat
Developers Cesar Hernandez, Anna Impson